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Haro Station District (La Rioja), only wine-tourism destination of its kind in the world, presents second edition of great wine festival

 The Haro Station Wine Experience will be held on 17 September 2016, a festive event where participants can enjoy the wines of seven of the most emblematic Spanish wineries.

 On 17 September, Haro will welcome visitors to the second edition of the Haro Station Wine Experience, a unique wine-tourism event organised by seven of the most emblematic Spanish wineries. The event is open to the public, with the emblematic Station District in Haro (La Rioja) transformed into a huge party and the doors to the wineries open so visitors can enjoy their great wines along with the best of La Rioja cuisine. It’s a wonderful opportunity to learn more about the region with the greatest concentration of hundred-year-old wineries in the world.

The Haro Station Wine Experience is a not-to-be-missed event for wine lovers, organised by the seven wineries located in the Station District of Haro: La Rioja Alta, S.A.; López de Heredia Viña Tondonia; Muga; Bodegas RODA; CVNE; Bodegas Bilbaínas and Gómez Cruzado.

Tickets can be purchased online at www.lacatadelbarriodelaestacion.com for 50 (early-bird price €40). The ticket includes tasting 14 great wines (two at each winery) and seven La Rioja tapas, as well as wine-related activities and live music at each winery.

Several travel packages have been created for this event, for those coming from other areas of the country or the world, in order to offer an unforgettable weekend in Haro and its surroundings.

National package: includes two nights’ accommodation at three- and four-star hotels in Haro and its surroundings, ticket to the Haro Station Wine Experience, transfer from the hotel to the events, and travel insurance.

International package: from the Bilbao airport, includes two nights’ accommodation at four-star hotels in Bilbao and the Haro area, ticket to the Haro Station Wine Experience, transfer from the hotel to the events, travel insurance and optional visit to the Guggenheim Museum in Bilbao.

The Station District and its wineries, which are open to the public every day, attract more than 100,000 national and foreign visitors each year. People come from countries such as the United Kingdom, France, Germany, the United States, Brazil and Mexico to get a first-hand experience of winemaking in this neighbourhood which is a benchmark in wine tourism, a great tradition within the Spanish winemaking community and the cradle of Rioja wines. The wineries in the district, which have seen an increase in visitors (up nearly 30% in the past five years), have developed a wide variety of wine-tourism experiences and all have wine bars where visitors can taste wines with small dishes.

Haro, unique wine-tourism destination 365 days a year 

Cuisine plays an important role in La Rioja, which is known for its agriculture and produce-driven culinary specialties. Tradition and innovation come together at the hands of talented Rioja chefs, who have put the region’s cuisine on the map. The architecture surrounding the Station District is also a great reason to come to the second edition of this great festival. In this setting, structures from the 19th century commingle with the most cutting-edge architecture, such the wineries designed by Zaha Hadid, the first woman to win the Pritzker architecture award. In addition to the hundred-year-old vineyards, the microclimate in the area –near the Ebro River, sheltered by the Sierra de Cantabria and the Obarenes Mountains– also gives this area a unique landscape.

The cultural offering in the region is complemented by other popular tourist attractions, such as the Way of St. James and the monasteries route. Given its great location, Haro is easily accessible from foreign destinations via the Bilbao airport and, on a national level, Madrid (by motorway or toll road) and Barcelona (by long-distance train) are also easy to reach. And, of course, other regional capitals are also nearby, including Logroño, Vitoria, Bilbao, San Sebastián and Burgos, among others.

The Haro Station District is a unique destination in terms of wine tourism all year long. However, there is no time better than during the second edition of the Haro Station Wine Experience on 17 September, a day in which the seven wineries open their doors and offer visitors great wines in a festive setting, full of activities and live music and entertainment.

The first edition of this great festival, held in September 2015, brought together more than 5,000 visitors for unique experience that won the “Great Wine Capitals” Award for the best oenotourism initiative.

Tickets for the second edition of the Haro Station Wine Experience on sale now

Advance tickets go on sale today online at www.lacatadelbarriodelaestacion.com and www.entradium.com and will be available for a limited time only at € 40 each.

The 2nd  Haro Station Wine Experience will be held on 17 September 2016, a festive event where participants can enjoy the wines of some of the most emblematic Spanish wineries, located in the neighborhood with more hundred-year-old wineries than any other in the world.,

Tickets for the second edition of the Haro Station Wine Experience are on sale now through the websites www.lacatadelbarriodelaestacion.com and  www.entradium.com for a limited time at a special price of €40 (later €50). Tickets include a tasting of fourteen great wines, seven typical La Rioja tapas, wine related activities at each of the wineries, live music, and more.

On  Saturday 17 September, from 11 am to 6:30 pm, the emblematic Station District in Haro (La Rioja) will come alive with the second edition of this great winemaking and wine tourism event. In 2015, it was a resounding success, with the seven participating wineries welcoming more than 4,500 visitors. This magnificent result in its debut year garnered the initiative the 2015 Best Of award from Turismo Vitivinícola Bilbao-Rioja. This emblematic location stands out from other world-renowned winemaking regions for its high concentration of wineries with more than one hundred years of history, all located right around the Haro railway station:  López de Heredia Viña Tondonia, CVNE, Bodegas Gómez Cruzado, La Rioja Alta S.A., Bodegas Bilbaínas, Bodegas Muga and  Bodegas Roda.

The event is promoted by  Asociación para el Desarrollo Turístico del Barrio de la Estación (ADT –  Association for Tourism Development in the Station District), an association set up by the seven wineries in the Haro Station District in order to promote tourism in the area through joint activities, consolidating this prestigious area as one of the main oenotourism destinations in the world.

Haro Station District (La Rioja), one of the world’s most outstanding wine tourism destinations, will host in September the second edition of its wine & gastronomy festival

On September 17, 2016, the Haro Station District (La Rioja) will be home to the second edition of La Cata del Barrio de la Estación (Haro Station District Wine-Tasting Festival).

For the second year running, one of the world’s most outstanding wine tourism destinations will hold a wine festival, unique in Spain, organized by seven of the most emblematic wineries in the world of wine, and all concentrated in the same district, the birthplace of Rioja wine. These are López de Heredia Viña Tondonia, CVNE, Bodegas Gómez Cruzado, La Rioja Alta S.A., Bodegas Bilbaínas, Bodegas Muga and Bodegas RODA.

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OVER 5.000 PEOPLE TOOK PART IN THE FIRST EDITION OF THE ‘HARO STATION WINE EXPERIENCE’

The event’s First Edition was an utter success both from professional’s and the general public’s appraisals as witnessed by over 500 wine sector and specialised journalists and experts who participated in the day for professionals, and the more than 5000 people who enjoyed the day designed for the end consumer.

On the weekend of September 18th and 19th the First Edition of the Haro Station Wine Experience took place. The event was promoted by 7 centuryHold wineries from the Haro Station District, which joined forces for the first time to elevate this area to a worldHrenowned wine tourism destination and the event to one of the finest annual wine tastings globally.

Participants mainly came from different parts of Spain, and also Europe, America and Asia to take part and benefit from the event’s varied programme and activities.

The first day, focussed on professionals, kicked off with a historic tasting of 20th and 21st Century wines, which was introduced by Luis Vicente Elías, an anthropologist from Rioja, and led by Tim Atkin, Master of Wine, awardHwinning wine journalist and the ambassador of the 2015 Haro Station Wine Experience. Close to 100 journalists and 400 viniculture professionals (e.g. sommeliers, distributors, restaurateurs) then had the exceptional opportunity to visit the centuryHold wineries and taste en primeur the new vintages under the guidance of the wineryHowners and oenologists.

The event on the second day, Saturday, was for the end consumer and it was conceived in a more festive manner. This included tastings at the 7 wineries (of up to 21 different wines) accompanied with tapas made from premium Rioja quality products, street animation, live music, and art and viticulture exhibitions. In addition to the more than 4500 tickets sold, around 500 people joined the Haro Station District to enjoy the ambiance and other Rioja culinary specialties which were being served.

It is worth highlighting the success of the special train connecting Logroño, capital of La Rioja, with Haro. Over 1200 people took advantage of this service which arrived directly at the Haro Station District with no need to worry about driving.

Furthermore, a specifically developed app for the event on Saturday was downloaded by nearly one thousand people and included a series of unique features; particularly, it allowed to track the level of occupation at each winery allowing participants to better plan the visits to those less crowded.

The event was devised as the first in an onHgoing annual series. It is being promoted by the Association for the Touristic Development of the Haro Station District, which is composed by the District’s wineries: López de Heredia Viña Tondonia, La Rioja Alta S.A., Cvne, Muga, Roda, Bilbaínas and Gómez Cruzado. For the First Edition, the event has received exceptional support from institutional authorities, including La Rioja Capital, Rioja Tourism Bureau and Haro Town Hall; and private sector business, such as, Santander Bank, Rioja Motor Audi, Mapfre, Ramondín, Verallia, Argraf, Víctor Amorim, Tonelería Berthomieu, Schott Zwiessel y 22 Artesian Water. A number of collaborators also made the event possible, i.e. Accira, Ruta del Vino Rioja Alta, Estuchería Vargas, Emesa, Queso los Cameros, Verema y Vinoselección.